About Us
ABOUT US
We Are Fully Dedicated To Support
There Is A Belief That Ruthlessness Is Necessary To Expand A Firm, But We Know There Are Better Ways To Do It.
Our Story
Genesis Cloud Consulting Was Founded With A Simple Yet Powerful Mission: To Bridge The Gap Between Technology And People. As Veterans And Seasoned Professionals, Andrew And Anthony Realized That While Many Organizations Invest Heavily In Tool Like Salesforce, Few Truly Understand How To Align Those Tools With Their Culture, Operations, And Training.
Their Combined Experience - One Grounded in Precision Of Military Leadership, The Other In The Strategic Application Of Enterprise Technology, Sparked The Idea For A Consultancy That Prioritizes Partnership Over Profit.
Genesis Was Born To Serve Organizations With Honesty, clarity, And Purpose, Ensuring That Every Solution Implemented Is Practical, Scalable, And Human-Centric.
Meet The Team
Andrew Chu
Founder & Salesforce Strategist
Certified Salesforce Administrator, Platform App Builder, And Platform Developer I With Full-Stack Development Expertise Through Java and JavaScript. Leveraging An M.Sc. In Information Systems And MBA In Supply Chain Management, I Specialize In Transforming Business Requirements Into Scalable Salesforce Solutions. My Background Includes CRM Customization, Process Automation, Open-Source Contributions (Declarative Lookup Rollup Summaries), And Mentoring Developers. With Operational Experience From Military Logistics Leadership And A Focus On Transparent Consulting, I Help Clients Implement Technology That Delivers Measurable Impact And Sustainable Growth.
Anthony White
Co-Founder & Operations Lead
Anthony Brings A Disciplined, Mission-Driven Approach To Operations Shaped By His U.S. Military Service. His Expertise In Team Leadership, Process Optimization, And Strategic Execution Ensures Our Consulting Engagements prioritize People-First Implementation. Passionate About Aligning Business Processes With Modern Technology, He Maintains That Solutions Should Enhance - Never Replace - Human Capabilities. Anthony's Core Values Of Integrity, Accountability, And Service Excellence Form The Foundation Of Our Company Culture and Client Relationships.
TESTIMONIALS
“Genesis Transformed Our Salesforce Setup - From Cluttered And Underused To Streamlined And Insightful. Their Military-Style Displine Meant Every Deadline Was Hit, And The Results Speak For Themselves."
Amelia Cross / LumaSphere Analytics / VP of Product Strategy
"Their Knowledge Of Service Cloud Is Next-Level. We Now Have SLA Tracking, A Robust Knowledge Base, And Chat Support All Fully Integrated - And Our Team Adoption Is The Highest It's Ever Been."
Marcus Ellington / Finthread Technologies / Senior Lead Platform Engineer
Frequently Asked Questions
01
Describe How Salesforce CRM Is Used By Organizations.
At Its Core, Salesforce Is A Customer Relationship Management (CRM). It is Used To Record Customer Details And The Organization's Interactions With Them. Salesforce's Most Popular Product Is Sales Cloud, Which Supports Businesses With Their Sales Cycle - From Quality Leads To Converting Them Into Opportunities. Service Cloud, On The Other Hand, Helps Organizations With Their Customer Support Process. Salesforce Can Be Customized To Fit Specific Business Needs And Supports Various Internal Teams, Including Marketing, Analytics, And Collaboration.
02
What Are The Main Benefits Of A Cloud Solution Like Salesforce?
Salesforce Is A Cloud SaaS Platform (Software As A Service), Accessible Through A Web Browser. The Benefits Of Cloud Computing Solutions Inlcude: Cost Effectiveness: No Huge Upfront Investment In Infrastructure Is Required, As The Maintenance Is Outsourced To The Provider. Automatic Upgrades: Salesforce Upgrades The Solution To The Latest Version Three Times A Year, Providing New Features And Improvements Without Additional Fees. Accessibility: Cloud Computing Tools Can Be Accessed From Anywhere, On Any Device With An Internet Connection, Making It Ideal For Remote Work, Travel, Or Meetings. Scalability: Cloud Solutions Can Scale With Your Business, Providing Flexibility And Adaptability.
03
Can You Describe The Main Difference Between Sales Cloud & Service Cloud?
Sales Cloud And Service Cloud Are Salesforce's Core CRM Platforms, Designed For Different Purposes: Sales Cloud: Supports Businesses With Their Sales Cycles, From Lead Qualification To Opportunity Conversion, With Features Like Quoting And Forecasting. Service Cloud: Helps Organizations With Their Customer Support Process, Providing Features Like Case Management, Knowledge Bases, And Live Chat To Ensure Timely And Effective Issue Resolution. Both Sales Cloud And Service Cloud Can Be Integrated To Provide A Seamless Customer Experience.
04
What Sets Genesis Cloud Consulting Apart From The Rest?
As Veteran And Co-Owners, We Bring A Strong Partnership Approach To Our Work We Prioritize Our Clients' Needs And Provide Transparent, Unbiased Recommendations. With Our Military Background, We Understand That People, Culture, Processes, And Training Are The Foundation Of Any Successful Organization. Technology Is A Tool That Supports And Enhances These Attributes. We Make Decisions With Our Clients' Best Interest in Mind, Without Trying To Upsell Unneccessary Services.
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